The Landscape
How do 3D Showcases improve business?
With rapidly evolving visual marketing tools and technologies, the sales and lettings market is more competitive than ever. Top agents leverage the newest tools to stand out. 2D photography and DIY video no longer impresses a new generation of buyers and sellers who expect engaging online experiences that truly provide an understanding of a property.
The Opportunity
In a changing landscape, estate agencies who leverage new technology to inexpensively and quickly deliver immersive online and offline experiences are best able to engage tech-savvy audiences. New technologies have recently made it easy and cost effective to create engaging, next-generation experiences for any property
The Action Plan
New technologies make it possible to create advanced, immersive virtual experiences to showcase a listing at any pricepoint, without breaking the bank.
Measuring Success
Web traffic analysis and time-on-page statistics can demonstrate the level of engagement with new visual marketing assets.
• In the next two years, 80% of millennials will seek to purchase a home, according to Trulia3 .
• In 2015, 39% of digital marketers believed that more of their budget should be reallocated towards creating compelling visual assets.
• Estate Agent listings with more visual content (like video) receive 403% more inquiries compared to those without video.
• 41% of home buyers found interactive maps very useful, while 40% felt the same about virtual tours.
• According to Apartments.com, visitors to their website spend 3x more time engaging with property listings that offer an immersive 3D experience.
• In the US, Redfin attributes 3D walkthroughs, advanced presentation technology, and great customer service with the fact that their homes sell an average of 10 days faster and for $5,100 more than comparable homes.
The Benefits of using 3D Showcasing:
• Agent Branding
• Optimised for Mobile Viewing
• Instantly shareable via social media
• Available Offline
• Interior Capture
• Exterior Capture
• 24hr Turnaround
• Optimised for Mobile Viewing
• Schematic Floor Plan Generation
• Room Measurements
• Interactive Annotations
• Virtual Reality Ready
• Natural Navigation
